Today, we will talk about the history and growth of NIKE, the world's leading sports brand.

 

Sports Brand NIKE / https://www.nike.com

Today, I will explain about NIKE, the world's best sports brand. Let's take some time to learn about Nike's birth, growth and controversy. If you are interested in or curious about NIKE brand, please read carefully. It will solve your curiosity.

Blue Ribbon Sports / https://www.shortform.com

The Birth of NIKE

In 1957, former track and field athlete Phil Knight met coach Bill Bowerman when he entered Oregon University. They had a common interest :sneakers. But it was Germany that dominated the American sneakers market at that time. To keep this in check, on January 25, 1964, they invested $500 each to form a company called "Blue Ribbon Sports." They brought 200 pairs of "Onitsuka Tiger" shoes from Japan and started selling them in the United States. With such steady efforts, sales increased every year, and in 1969, we achieved 300,000 dollars in sales.

Carolyn Davidson / https://www.designindaba.com

change in Nike

There was a problem with the popular blue ribbon sports. The relationship between Onitsuka Tiger and Blue Ribbon Sports in Japan has deteriorated, and since 1971, Onitsuka Tiger has no longer given shoes to blue Ribbon Sports. Phil Knight, the founder of the company, started making shoes on his own, and the name of the company changed at that time. That's what "NIKE" is now. NIKE is the English pronunciation of the goddess of victory in Greek mythology. Phil Knight meets "Carolyn Davidson," a graduate student majoring in graphic design at Portland State University for NIKE's logo design. Phil Knight wanted a completely different logo than Adidas, although it delivers a simple and soft feeling. Carolyn Davidson, who was commissioned, thought about the track's corner, and created the current Swosh logo. But this logo was made for only 35 dollars. It's not a fixed price from the beginning, but I calculated it at 2 dollars per hour and made a logo for 17 hours and 30 minutes, so it became 35 dollars in total. Phil Knight looked at the completed logo and said, "I don't like it, but the more I see it, the better it will be." Like this, Blue Ribbon Sports has been changed to NIKE.

air cushioning technology / https://news.nike.com

Growth of NIKE

One day, co-founder Bill Bowerman was looking at a waffle baking machine, and suddenly he remembered a rubber spike. It was excellent for preventing slip by attaching it to the soles of sneakers, and it is light and has strong friction, which significantly increased the function of sneakers. Bill Bowerman named this technology Waffle Sol because he got the motif from waffle machines. In 1972, shoes were made with Waffle Sol technology, which was Nike's first sneaker, "Cortez." Bill Bowerman found a sponsor for Cortez, who started sponsoring Steve Prifontaine, his disciple and a new American record in seven long-distance track and field events. That's how Nike's first star marketing began. Since then, NIKE has continued to sponsor track and field athletes, and as more athletes set new records in NIKE's sneakers, it has gained great publicity.

In 1979, Frank Rudy, a former NASA employee, came up with a new idea, a technology that injects compressed air into a hard pocket and returns to its original state under external pressure. This is NIKE's core technology, "air cushioning technology." Technology-born sneakers are called "tailwinds." Jogging became popular in the U.S. in the 1970s, and Adidas, then the leader of sports brands, said, "Jogging is not a sport," while NIKE, with sneakers at the forefront, grew at a tremendous pace, soon overtook Adidas and became the leader of sports brands.

In 1982, they made the first basketball shoes with air cushioning technology, which started with "Air Force One" Air Force One, but now it has been loved for a very long time, bringing about a major revolution in hip-hop, essential sneakers.

 

Nike Michael Jordan / https://www.republicworld.com

NIKE's Crisis

In the mid-1980s, aerobics was popular in the U.S., when NIKE did the same thing as Adidas, saying that playing music and dancing were fitness and not sports. At this point, "REEBOOK," who released lightweight fitness shoes, geted the lead. NIKE signed a sponsorship deal with a rookie basketball player who tried to find a new breakthrough, "Michael Jordan" of the Chicago Bulls. In 1985, they developed shoes for Michael Jordan, which is Air Jordan One. Jordan wore these shoes and played splendidly, and many people who watched the game were fascinated by Air Jordan sneakers. Eventually, NIKE's sales started to rise. Since then, it has fallen into an independent brand under Nike, and so far, the Air Jordan series has been steadily released, receiving a lot of love from people.

Conclusion

We talked about the history and growth process of NIKE. There were more processes to become a global sports brand, but I chose only the core contents and introduced them. How about NIKE's future move to win the support of young people who are future consumers? I, who still love NIKE brand, finish with a positive thought that I will continue to grow without any controversy or crisis and 바카라사이트.